Google Regulates Fraudulent Addiction Marketing

September 15, 2017

After months if not years of industry leaders complaining about the gamesmanship in addiction treatment center marketing, and the findings by a Grand Jury in Palm Beach County, Florida, the nation’s search engine leader, Google, has finally clamped down on what has been found to be substantive marketing abuses by internet-savvy providers.

It is sad, however, that what is otherwise a very viable (if not the only) ability to find a treatment programs that match needs has become a “no man’s land” of mines and traps for the unwary.

For now, we believe that Google is simply “putting the brakes” on a runaway problem until they can resolve the problem that has been created.

We have been warning the industry that this was coming for weeks, if not months. We have been helping clients with alternative advertising avenues. Some have gotten ahead of this curve. Others, well, have not.

The exceptional article from Cat Ferguson of The Verge can be found here.

The article from the NY Times can be found here.

And, of course, video of our polite unsolicited “confrontation” with the Google rep at the 2017 NAATP Leadership Conference can be seen here (Pt.1Pt. 2).

At the end of the day, the overriding public policy in healthcare is that our nation wants patients to voluntarily and intelligently choose their healthcare providers. That is absolutely the case in addiction healthcare, where an overwhelming number of patients travel for treatment.

Jeffrey Lynne

Jeffrey Lynne

Jeffrey C. Lynne is a South Florida native, representing individuals and business entities relating to licensing, accreditation, regulatory compliance, business structure, marketing, real estate, zoning and litigation pertaining to substance abuse treatment facilities and sober living residences. Mr. Lynne has been recognized across the region as a leader in progressive public dialogue about the role that substance abuse treatment has within our communities and the fundamental need and right to provide safe and affordable housing for those who are both in treatment for addiction and alcoholism as well as those who are established in their recovery.
Jeffrey Lynne

About Jeffrey Lynne

Jeffrey C. Lynne is a South Florida native, representing individuals and business entities relating to licensing, accreditation, regulatory compliance, business structure, marketing, real estate, zoning and litigation pertaining to substance abuse treatment facilities and sober living residences. Mr. Lynne has been recognized across the region as a leader in progressive public dialogue about the role that substance abuse treatment has within our communities and the fundamental need and right to provide safe and affordable housing for those who are both in treatment for addiction and alcoholism as well as those who are established in their recovery.

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