Loading...

Lead Generators and Buying Leads – When Does It Become Patient Brokering?

Written by:

at November 16, 2016

Ah yes, the million dollar question that strikes fear into the hearts and minds of all treatment providers.

In the current panic to run as far away from “marketers” (aka “patient delivery services”), call centers and other “lead generators” are touting their services as the “viable legal alternative.”

All I can say is “BUYER BEWARE.”

If you are “buying” a lead, how is that not “buying” a patient?

If you are “selling” a lead, how is that not “selling” a patient?

Worse, if you are buying a “filtered” lead (i.e., a lead where insurance has been verified and the only thing really left to do is to do the admission paperwork), then how can that not be buying a patient?

I know there are companies and websites that openly tout their “compliance” and that they have had their business model “reviewed by the top health care lawyers” in the field.

I have no doubt that people will go to great lengths to go lawyer shopping to get the opinion they are looking for. I also have no doubt lawyers will go to great lengths to appear they know what they are talking about.

It’s common sense, people.

Here’s a test you can use to determine whether you are involved with or engaged in patient brokering – did the patient (or patient’s parents or next of kin) knowingly, intelligently, and voluntarily select the treatment center they were “placed” with, or are they on a “need to know” basis? Are they just showing up with their insurance card in hand, or were they directly involved in selecting the best health care provider for themselves? Were you providing a “substance abuse information service” or are you involved in a conspiracy to sell human beings as a commodity?

Only our “marketing” friends know the answer.

Tags:

SOBER LAW NEWS IS A LEGAL WEBSITE PROVIDING NEWS, COMMENTARY AND OPINIONS ON THE ADDICTION TREATMENT AND RECOVERY SERVICES INDUSTRIES. THE ARTICLES REPOSTED ON THIS SITE TAKE AN IN-DEPTH LOOK AT CURRENT TRENDS IN THIS DYNAMIC HEALTH CARE SECTOR AND THE LAWS THAT GOVERN ITS REGULATION AND GROWTH. OUR HOPE AND PURPOSE IS TO PROVIDE RELEVANT AND ACCURATE INFORMATION TO THE PUBLIC AND TO POLICYMAKERS THAT WILL HELP GUIDE THE PROVISION OF ADDICTION TREATMENT OUT OF THE SHADOWS AND INTO TRANSPARENT, MAINSTREAM HEALTH CARE. THE INFORMATION PROVIDED ON THIS WEBSITE IS FOR INFORMATIONAL PURPOSES ONLY AND IS INTENDED AS A PUBLIC SERVICE. ANY QUESTIONS OF A LEGAL NATURE SHOULD BE DIRECTED TO AN ATTORNEY, AND THE INFORMATION ON THIS WEBSITE IS NOT INTENDED TO REPLACE LEGAL ADVICE FROM A LICENSED ATTORNEY IN YOUR STATE. BY USING THIS WEBSITE, YOU ACKNOWLEDGE THAT YOU MAY NOT RELY UPON OR REFER TO THE CONTENTS AS BEING LEGAL ADVICE OR GUIDANCE PROVIDED BY JEFFREY C. LYNNE, ESQ., WITHOUT HIS PRIOR WRITTEN CONSENT.

Pin It on Pinterest

Share This